by Duncan McCall
How many times has someone told you they have a great idea for a product or service, but they can't tell you what it is in fear of you stealing it? We've all done it. We have this naive conception that great ideas equal great success and giving an idea away is like handing someone a winning lottery ticket. The truth is, ideas are a dime a dozen. Great ideas are born and die every day. If someone wants to steal your idea, let them. It is going to take far more than your idea to create real value in this world.
What we often fail to recognize is that an idea is just the first stride in a gruelling marathon. An idea doesn't sleep on a friends couch because it can't afford rent. It doesn't wear ripped and worn out pants because it can't afford new clothes. It doesn't face bankruptcy because it has spent every penny it has chasing a dream. An idea doesn't sacrifice relationships and a social life. It doesn't work on weekends. These are the things that PEOPLE do to turn an idea into a successful business. Ideas do not create value in the sense that they are intangible and meaningless until PEOPLE bring them to life.
The pace of business today is faster than ever before. Technology is transforming industries at an exponential rate. What is relevant today may be irrelevant tomorrow. It takes a great team of PEOPLE to iterate on an idea and navigate the constantly changing landscape.