Hurry up and start growth hacking in 4 simple steps

Philip speaks to the crowd at the Growth Hacking workshop.

Have you heard of Figure1? You should have. It’s basically ‘instagram for doctors’ and has taken off in the medical community. Healthcare professionals around the world use the app to view, discuss and share medical cases with each other. It’s even saved some lives.

A huge part of the app’s rapid success is thanks to Philip La, who heads up User Growth at Figure1. He’s been able to get the app featured in tons of publications including ABC news, FOX news, The Wall Street Journal, Business Insider and Wired.

Want to learn from top talent?

Join our next workshop: learn what every founder should know before starting a company in Canada
Instructor: James Smith, Partner, LaBarge Weinstein

Get your ticket for July 30th at 6:30pm

Last week, Philip joined us at Bitmaker to run a workshop all about using digital marketing to hack growth. Here are 4 key takeaways from the workshop that you can start implementing in your business today, plus the low-cost tools to execute them.

1. First things first, does your product even make sense?

Most startups fail because they don’t take the time to understand Product Market Fit. You have to validate your assumptions before you invest a bunch of time and money into them. Plus, if your product doesn’t fill a need in the market place, all the growth tactics in the world aren’t going to make it suddenly take off.

How to do it :

Go out there and survey your current users and potential users as much as you can. Send out online surveys, pick up the phone or invite them out for coffee. Whatever the method, you need to start getting user feedback.

What tools to use:

2. Always Be Testing.

You should continuously be iterating on landing pages that drive new user acquisition. Working on the CRO (conversion rate optimization) for these pages will not only increase the number of leads you get, but it’ll also help you understand your users better.

A Figure1 landing page A/B test.

How to do it:

Run A/B tests by creating variants of your landing pages. Philip suggests only running two variations at a time so that you actually see what key element made the difference in conversion rate. Also, don’t test irrelevant things like button colour - instead make a real hypothesis on content or layout and go from there.

What tools to use:

3. Create high-impact content.

A lot of people think the hardest part of content marketing is creating the content, but it’s actually distributing it. For upstarts, your content needs to be 10x better than the best content out there just to break through the clutter.

How to do it:

Find out where your community hangs out online (research twitter chats, check out reddit discussions, read top news articles) and you’ll learn what kind of content resonates with them. Start to create content that emulates what’s already working and make it easy for your users to share it.

What tools to use:

4. Get press by adding value.

Everyone has a product they want to sell. Unfortunately, that doesn’t always mean they have a story that’s worth sharing. Take some time to figure out what your story is by talking to your users, collecting interesting data and facts, building partnerships and sharing milestones.

The Figure1 app featured in Vox.

How to do it:

Make friends with reporters. You can do this by being a thought leader in your industry, giving reporters great stories and commenting on their articles. Essentially, try to build up these relationship before you need to ask for anything.

What tools to use:
  • Your good old fashioned address book!

These tips and tools just hit the surface of everything that Philip went over in the workshop, but the principals can be applied across the board. Growth hacking is all about experimenting with new ideas, seeing what happens and then trying to do better.

Test. Measure. Repeat.

Want to learn from top talent?

Join our next workshop: learn what every founder should know before starting a company in Canada
Instructor: James Smith, Partner, LaBarge Weinstein

Get your ticket for July 30th at 6:30pm